Mass Media Handling

OUTLINE MATERI

• The Role of Public Relations in Company
• What is News?
• Understanding How a News Operation Works
• Establish Mutual Relations with The Mass Media
• Identifying The News Outlets that matter to your Organisation
• Good Practice in The Press Office
• Writing Effective Press Releases that Get Noticed
• ‘Selling In’ Stories
• How to Utilize The Slippery Slide that makes People Read your Article or Ads
• Managing Public Opinion and Handling Public Complaints
• Manage Public Opinion and Resolve The Crisis of Public Opinion
• Developing a Media Campaign
• Strategies to Prevent and Resolve The Crisis of Public Opinion

PARTICIPANT

This course is designed for staff or individuals who have had limited contact with the media, but may be called on to be spokespeople or assist senior spokespeople in a supporting role.

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant (Yogyakarta)

Form Pre-Registrasi

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