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Search Engine Optimization

OUTLINE MATERI

• Introduction to SEO
• Key terminology and Technology
• Typical KPIs
• Keyword Research
• Landscape Analysis
• Competitor Analysis
• Creating a Strategy
• Technical Considerations/Audits
• On-site Optimisation Essentials
• URL Structures
• Writing Content For your Website
• Page Titles
• Meta Descriptions
• Meta Keywords
• H-Tagging
• Internal Linking Policies
• Importance of Site Maps/Information Architecture
• Image Naming Conventions, Alt and Title Tagging
• Off-site Optimisation
• Link Building and Online PR

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant (Yogyakarta)

Form Pre-Registrasi

	Data Materi Training
Topik Training	: Search Engine Optimization
Link
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