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Corporate Communications Jakarta Januari 2024 Sales, Marketing, & Communication Training Komunikasi

Issue and Crisis Communication

PENDAHULUAN

The primary objective of this training program is to empower your team with the knowledge, strategies, and practical skills required to effectively handle and communicate during critical situations. By the end of the program, participants will be adept at identifying potential issues, formulating crisis communication plans, and executing them with precision.

MATERI

1. Understanding Issues and Crises:

• Differentiating between issues and crises.
  
• Recognizing early warning signs.
  
• Assessing potential impact.
  

2. Crisis Communication Planning:

• Developing a robust crisis communication plan.
  
• Establishing clear roles and responsibilities.
  
• Conducting risk assessments.

3. Media Management:

• Engaging with the media proactively.
  
• Crafting key messages and talking points.
  
• Managing media inquiries and interviews.

4. Stakeholder Communication:

• Identifying and prioritizing key stakeholders.
  
• Building effective communication channels.
  
• Establishing trust and credibility.

5. Social Media and Online Reputation Management:

• Monitoring online conversations.
  
• Responding to social media crises.
  
• Implementing strategies for online reputation repair.

6. Simulated Crisis Exercises:

• Practical simulations to apply learned skills.
  
• Evaluation and feedback for continuous improvement.
  
• Enhancing crisis response capabilities.

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

Pick up participants (Yogyakarta Only

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