Online Training – Employer Branding Strategy For Talent Acquisition
Jadwal Pelatihan Online Training – Employer Branding Strategy For Talent Acquisition
| Tanggal | Tempat | Kota | | 06 - 07 Maret 2025 | - | - |
DESCRIPTION
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having
their own careers stagnate.
This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we’ll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
PURPOSE
- Build an effective employer branding strategy that focuses on ROI.
- Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
- A toolset that you can use to start building your brand today
OUTLINE MATERI
1. Introduction to Employer Branding and its Importance in Talent Acquisition
- What is employer branding and why is it crucial for attracting talent?
- The relationship between employer branding and employee value proposition (EVP)
- Impact of a strong employer brand on recruitment costs and employee retention
2. Understanding Your Target Audience and Defining Your EVP
- Identifying your ideal candidate persona
- Market research to understand industry trends and competitor analysis
- Crafting a compelling EVP that highlights unique benefits and values offered by your company
3. Developing a Comprehensive Employer Branding Strategy
- Content pillars for your employer brand messaging (culture, career development, work-life balance, social impact etc.)
- Creating a consistent brand identity across all communication channels
- Leveraging different platforms for employer branding (company website, social media, job boards, employee testimonials)
4. Engaging Employees as Brand Ambassadors
- Employee referral programs and incentives
- Empowering employees to share their positive experiences on social media
- Internal communication strategies to keep employees informed about the company’s employer brand
5. Candidate Experience Management
- Optimizing the application process to be user-friendly and efficient
- Providing timely and transparent communication throughout the recruitment cycle
- Post-interview feedback and candidate nurturing strategies
6. Measuring and Evaluating Employer Branding Effectiveness
- Key Performance Indicators (KPIs) for employer branding success
- Tracking metrics such as application volume, candidate quality, employee referrals, and social media engagement
- Analyzing data to identify areas for improvement and adjust your strategy
7. Advanced Employer Branding Strategies
- Utilizing storytelling and case studies to showcase company culture
- Implementing employer branding initiatives for specific talent segments (diversity, tech, leadership)
- Leveraging employer branding to address talent gaps and attract passive candidates
