Handling The Media Public Speaking
Jadwal Pelatihan Handling The Media Public Speaking
| Tanggal | Tempat | Kota | | Belum ada jadwal terbaru |
Instructor by : Fauzan Asmara
OBJECTIVES
- Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
- Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
- Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
- Improve their awareness of the main media skills in Public Relations.
OUTLINE MATERI
Public Relations Concepts
- Roles and Situations
- Qualities for Successful Public Relations Staff
Public Relations and Communication
- The Public Relations Officer as Communicator
- Exchange of Messages
- Models of Communication Process
- Importance of Body Language in Public Relations
Public Relations Responsibilities
- Corporate Image Identity and Reputation
- Public and Community Oriented Activities Aimed at Internal and External Public
Public Relations and the Media
- Relations with the Media
- Preparing Press Kits
- Preparing Press Releases
- Conducting Press Conferences
- Dealing with the Media
- Building Good Relationships with the Media
Presentation Skills and Techniques in Public Relations
- Preparation
- Rehearsal
- Presentation
Public Relations Written Skills
- Editorial, Layout and Production Techniques
- Writing Memos and Reports
- Preparing Newsletters
- Designing and Preparing Brochures
The Public Relations Promotional Role
- Public Relations Role in Marketing and Advertising
- Sponsorship and Promotions
- Organizing Exhibitions
- Media Coverage
TRAINING METHOD
Presentation
Discussion
Case Study
Evaluation
FACILITY
Training Kit
Handout
Certificate
Lunch + 2 X Coffee Break
Souvenir
